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My Mission


Digital technology is changing our world faster than we can comprehend. I want to help change it for the better.

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My Mission


Digital technology is changing our world faster than we can comprehend. I want to help change it for the better.

 

On The Nature of Digital Transformation


These are the lenses and points of view that I return to as I try to makes sense of how things are changing, and what can be done. 

They are the biases that shape my assumptions and perspective. They are also hypotheses to be questioned, probed,  and continually validated.

This is a digital world, so none of this is etched in stone. But from what I’ve seen so far, these things seem to be true.



Technology is a science, but getting people to use it is an art.

Our inability to predict the future doesn't make it any less inevitable.

Everything can be disrupted.

"Are people using it?" is the only question that really matters.

Trying something costs less than not trying anything.

You can’t change what you do without changing how you do it.

If you're not designing for networks, you're missing the point.

Innovation is recombinant.

You can't escape complexity.

As the industrial revolution was defined by radical efficiency in production, the digital revolution is defined by radical efficiency in information transmission.


 
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Presentations


I'm available for speaking at conferences and events. Get in touch.

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About


Partner at Undercurrent. Obsessed with technology. Design geek. Loves good food, good music , and good LOLz. I live in Red Hook, BK.

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About


Partner at Undercurrent. Obsessed with technology. Design geek. Loves good food, good music , and good LOLz. I live in Red Hook, BK.

Mike Arauz is a Partner at the digital strategy firm, Undercurrent, based in New York. Since joining Undercurrent in 2008, Mike has helped leaders of global companies, including GE, PepsiCo, Ford, American Express, Pearson, and The Bill & Melinda Gates Foundation, understand how digital technology is disrupting their world and what to do about it. Before joining Undercurrent, Mike worked at the digital agency Deep Focus and at Pompei A.D., the design firm behind the vanguard retailers Anthropologie and Urban Outfitters. Mike is widely respected in his field for his ideas about the nature of online relationships, community-centered collective action, and the fundamentals of strategy. His writing is frequently referenced, and he has spoken and lectured at numerous conferences and universities including SXSW, HOW Interactive Design, NEXT Berlin, Future Trends, and Hyper Island and Berghs School of Communication in Stockholm, Sweden.



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