Mike Arauz | Mike Arauz - Thoughts on New Media and Assorted Links: Trailer for P.T. Anderson's new film "There Will Be Blood"

Mike Arauz is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com

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Featured Blog Posts

A Real World Test of the Functional Collective Conscious

In Summer 2004, the game design company 42 Entertainment created an immersive alternative reality game (or ARG) called I Love Bees. This anecdote describes how the players created a living example of how digital communications are leading us to a point at which as soon as one of us knows something, we all know that something.

The Problem with Duncan Watts' Research on the Theory of Influentials

Contrary to popular marketing theories about the power of so-called "Influentials," Watts' research seems to confirm that so-called Influentials are no more likely than any random individual to start a viral trend. His findings, however, warrant a big caveat.

The role of Social Network Sites in the realization of a Functional Collective Conscious

How will it be possible to organize every bit of information in a way that will be personally relevant to each individual? Our self-authored Social Network has profound importance for making our ubiquitous and instantaneous access to information useful. The network is the ultimate filter for personal relevance.

How to Navigate New Media

The traditional communication channels have been shattered into millions of distinct outlets. Message creators now have little, if any, control over the dissemination of their message. Audiences are influenced primarily by their self-curated networks of information sources which they find most relevant to their unique interests and desires.

Blog: Stream of Thoughts

Trailer for P.T. Anderson's new film "There Will Be Blood"

Here's the first trailer for P.T. Anderson's new film, "There Will Be Blood." The movie, based on the Upton Sinclair story of the same name, is due in theaters around Thanksgiving.

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