Mike Arauz | Mike Arauz - Thoughts on New Media and Assorted Links: Super addictive little game

Mike Arauz is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com

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Featured Blog Posts

A Real World Test of the Functional Collective Conscious

In Summer 2004, the game design company 42 Entertainment created an immersive alternative reality game (or ARG) called I Love Bees. This anecdote describes how the players created a living example of how digital communications are leading us to a point at which as soon as one of us knows something, we all know that something.

The Problem with Duncan Watts' Research on the Theory of Influentials

Contrary to popular marketing theories about the power of so-called "Influentials," Watts' research seems to confirm that so-called Influentials are no more likely than any random individual to start a viral trend. His findings, however, warrant a big caveat.

The role of Social Network Sites in the realization of a Functional Collective Conscious

How will it be possible to organize every bit of information in a way that will be personally relevant to each individual? Our self-authored Social Network has profound importance for making our ubiquitous and instantaneous access to information useful. The network is the ultimate filter for personal relevance.

How to Navigate New Media

The traditional communication channels have been shattered into millions of distinct outlets. Message creators now have little, if any, control over the dissemination of their message. Audiences are influenced primarily by their self-curated networks of information sources which they find most relevant to their unique interests and desires.

Blog: Stream of Thoughts

Super addictive little game

Desktop Tower Defense is the most addictive computer game I've played since I discovered Command and Conquer my freshman year of college (h/t kottke).

Pictures, Videos, and Links

Online Friends:
Brian Fountain
Hannah Gersen
Amit Gupta
Samantha Hahn
Matt Kanelos
David Moldawer
Chad Nicholson
Robyn Sklaren
Andrew Sloat
Stan Stalnaker
Kate Williamson

Undercurrent:
Bud Caddell
Aaron Dignan
Julia Roy
Josh Spear
Eric Tabone
Make The Internet A Better Place

Culture and Design:
Core 77
Coudal
Design Boom
Information Aesthetics
It's Nice That
Kottke
Jonah Lehrer
Mind Hacks
Pan-Dan
PSFK
The Sartorialist
SwissMiss

Technology:
All Facebook
GigaOm
last100
Mashable
Read/WriteWeb
TechCrunch

Politics:
DailyKos
Huffington Post
MyDD
Open Left
Talking Points Memo
TPM Muckraker
The Page
Think Progress

Food and Drink:
The Amateur Gourmet
The Cocktail Chronicles
Cook (almost) Anything
Eater
The Girl Who Ate Everything
The Kitchn
Liqurious
Serious Eats

© 2008 Mike Arauz