Mike Arauz Mike Arauz is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com
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Blog: Stream of Thoughts

Another NYTimes Petit Trend

Every couple weeks the top-notch journalists at the NYTimes create headlines around the world by uncovering a surprising, yet 'so-true,'trend about modern life. This article last month revealed that even in this post-feminist world, some women are still hiding their spending habits from their husbands [link]. The amusing thing is that upon later reflection, these articles leave the reader wondering, Is this really a leading indicator of a new way of life? or Is it just a senseless anecdote about the author and his/her 5 friends. So, I've decided to give these non-trends a name: Petit (pronounced like petty) Trends. Today's Petit Trend is the Alpha/Beta Cook personalities [link]. (Special thanks to Hannah for help with this research.)
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