2008 (A Digital Decade, Part 9/10)
Friday, January 1, 2010
This is Part 9 (Read Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, and Part 8,) of a personal look back at the sites, tools, behaviors, platforms, and technologies that have changed my life in the past 10 years. Please add your own thoughts and memories in the comments.
In February 2008 I started working as a digital strategist at a new little company called Undercurrent. Twitter and Facebook were starting to get a lot of attention from big brands and we helping them to figure out what to do.
Although I had created my Twitter profile back in 2007, it wasn't until I started working at Undercurrent that I really started using it. Knowing the people that I was following and the people who were following me made a huge difference. I knew who my audience was, and I started tailoring my tweets to suit them.
It's pretty incredible to think about how suddenly Twitter and Facebook became such behemoths in the online landscape. They've fundamentally altered the marketing industry. After only a few short years in existence, you can't talk about marketing a brand or product without considering its presence on these two platforms. And 2008 was the year that things really changed.
Along with the rest of Undercurrent, I dove head first into the deep end of this emerging space.
I also devoted myself more seriously to this blog. It was now part of my job.
I learned a ton in 2008 about how to foster and grow a personal community of interested colleagues. I used Twitter to find new readers for my blog by posting regular links on Twitter back to my posts. I also posted clips from blog entries to Facebook, in order to encourage the people I already knew to visit the site regularly. Most importantly, though, I started posting more frequently. Everyone says that the best way to grow a blog is to be religious about posting frequently and regularly. It's true. At the end of the year, I started posting 4 or 5 times a week, and within about month I had doubled my readership.
I also started my Tumblr blog, but didn't really get into it until 2009.
(Only one more to go...)
In February 2008 I started working as a digital strategist at a new little company called Undercurrent. Twitter and Facebook were starting to get a lot of attention from big brands and we helping them to figure out what to do.
Although I had created my Twitter profile back in 2007, it wasn't until I started working at Undercurrent that I really started using it. Knowing the people that I was following and the people who were following me made a huge difference. I knew who my audience was, and I started tailoring my tweets to suit them.
It's pretty incredible to think about how suddenly Twitter and Facebook became such behemoths in the online landscape. They've fundamentally altered the marketing industry. After only a few short years in existence, you can't talk about marketing a brand or product without considering its presence on these two platforms. And 2008 was the year that things really changed.
Along with the rest of Undercurrent, I dove head first into the deep end of this emerging space.
I also devoted myself more seriously to this blog. It was now part of my job.
I learned a ton in 2008 about how to foster and grow a personal community of interested colleagues. I used Twitter to find new readers for my blog by posting regular links on Twitter back to my posts. I also posted clips from blog entries to Facebook, in order to encourage the people I already knew to visit the site regularly. Most importantly, though, I started posting more frequently. Everyone says that the best way to grow a blog is to be religious about posting frequently and regularly. It's true. At the end of the year, I started posting 4 or 5 times a week, and within about month I had doubled my readership.
I also started my Tumblr blog, but didn't really get into it until 2009.
(Only one more to go...)
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