Mike Arauz Mike Arauz is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com
HOME
Get the feed you need:
Blog posts and once-a-day collected delicious links — RSS
Blog posts, pictures, videos, and delicious links as they're added — RSS

Hello. I'm from the internet: Twitter Facebook Tumblr Delicious Flickr LinkedIn

Blog: Stream of Thoughts

On Strategic Planning (Again...)

plan: (v.) to organize what you're going to do before you do it

strategy: (n.) a plan focused on accomplishing a specific goal that takes into account what challenges might arise, and how best to overcome those challenges

This is pretty much what strategic planners do, right? (Although "strategic planner" is a bit redundant; I prefer just "strategist".)

And the question remains, in a digital world, to what extent can we make intelligent predictions about what's going to happen once we set our plans in motion?

A plan is typically something that happens before things start.

So, what do you call a plan that continuously evolves during its execution?

On a related note, I love this bit of wisdom that Gavin left in the comments:

I read a story about communication between pilots and between pilots and air traffic controllers. ... And when you are in a plane, that can have fatal consequences. Imagine if we had to communicate like our life depended upon it. Maybe then we'd think more carefully about the words we use ;) - Gavin Heaton

2 Comments:

Blogger Anjali said...

"what do you call a plan that continuously evolves during its execution?"
- an agile plan, or agile strategy rather.

November 17, 2009 11:19 AM  
Anonymous Anonymous said...

If you have a Vision, plan can be modified "easily" ongoing. Plan should be replaced by actions and you can foresee different actions as the scenario evolves.
I would say: Vision first, then Action.
Am I wrong?

marcello

November 25, 2009 4:00 AM  

Post a Comment

<< Home

Pictures, Videos, and Links