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Facebook Lite - Now With 50% Less Fat!

Friday, September 11, 2009



Yesterday, Facebook launched lite.facebook.com, aka Simple Facebook, aka Facebook sans Junk, aka Facebook without ads.

I was chatting about it in the office with Eric Tabone and Clay Parker Jones; while we all liked the quick and easy new experience, we couldn't avoid the irony that in so many ways the new site looks a lot like we would imagine an old version of the site would look. Less stuff. Less boxes and apps. Less banner ads and flyers cluttering up our sidebar.

I'm not sure where Facebook is going with this. What happens if everyone loves this, and wants to adopt it as the regular version of the site? As Eric pointed out, would that cause some problems for advertisers?

1 Comments:

Blogger Jeremy said...

If your site needs a 'lite' version that means your 'regular' version is too heavy.

It's the "skip intro" rule.

September 11, 2009 10:55 PM  

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