While You Were Away
Tuesday, August 11, 2009
This video is kind of sad, a little frightening, and darkly funny. And it's a great metaphor for why your brand can't afford to take a break from their online social life. (It's a little long, but totally worth it.)
via Clay Parker Jones
Building relationships and sparking conversations in online social environments like Facebook, Twitter, and YouTube isn't like running an advertising campaign. There's no end date to your efforts. Brands can't walk away from the fans that you earn and the dialogue you start.
There are plenty of other experiences for your fans to try and other brands for them to meet.
If you've put in the time and effort to show your fans that your listening, don't make the mistake of letting it all go to waste by going dark for 3 months while you get ready for your next big ad campaign.
via Clay Parker Jones
Building relationships and sparking conversations in online social environments like Facebook, Twitter, and YouTube isn't like running an advertising campaign. There's no end date to your efforts. Brands can't walk away from the fans that you earn and the dialogue you start.
There are plenty of other experiences for your fans to try and other brands for them to meet.
If you've put in the time and effort to show your fans that your listening, don't make the mistake of letting it all go to waste by going dark for 3 months while you get ready for your next big ad campaign.
3 Comments:
Great cautionary tale, but Mike, this can't be real, can it?
Great example of what not to do, although JD could have saved himself a bunch of trouble by changing his voicemail message to "I'm in Europe until whenever, leave a message and I will get back to you on X date".
My wife thinks I am nuts to keep my phone on during our 'days off' together, and gets a little peeved when I check my e-mail regularly.
I just keep telling her that it is important to customer service, and by simply replying and letting my clients know that I am 'off duty' or away from my computer but will address their issue first thing when I get back 'in the office' it lets them know that I care about them.
People love to hear that they are important.
The third and most obvious conclusion is email sucks as a mode of communication. It's not even close to being a real conversation. You don't know if the person on the other end got the message, or how it was received if they did, nor do you know if they plan to act on it. But so many people pretend like it is a conversation and they come to the table with a boat load of expectations.
If you're not talking to a person face-to-face, on the phone or via IM, you're not talking at all. You're typing.
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