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Help Learn About Our Industry

Monday, August 17, 2009

Undercurrent (where I work) is running a survey about the social media industry. Please help us by taking the survey yourself and telling others about it. Blog it, Tweet it, pass it around your office, share it with friends, agencies, and clients.

http://bit.ly/socialmediasurvey
* please use the bit.ly link when sharing
** and how about the hashtag #smsurvey when tweeting

The objective of this survey is to gain a greater understanding of how social media is put in practice by agencies and clients, including: how objectives are defined, how results are measured, who is doing the work, the level of compensation, and what resources are most popular among practitioners.

Who should take the survey? Anyone that handles social media strategy, manages a social media team (internal or external), or conducts social media outreach on behalf of or within a brand.

It’s important to get a wide variety of data, so please share and spread this survey. We’ll keep the survey open during the month of August.

The survey should only take about 10 minutes of your time.

What are we doing with this data? We plan on releasing a free report (probably slideshare) on our findings, along with a free download of the full dataset. We’re hoping that what we collect will be beneficial for the entire industry. When you’re done with the survey, you’ll see a link to follow to request the report and dataset.

I really think that there's a lot we can learn from this. And the more people we can get to take the survey, the stronger the findings will be, and the more we'll all learn. Please help.

http://bit.ly/socialmediasurvey
* please use the bit.ly link when sharing
** and Twitter hashtag #smsurvey

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