Mike Arauz Mike Arauz is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com
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Blog: Stream of Thoughts

More Augmented Reality + Social Networks

Mike Arauz Augmented Reality Concept


(Check out my face-recognition concept from June 22nd here.)

This is a new concept, and I'm predicting that we will see in the near-ish future.

The basic functionality of this is similar to other recent augmented reality apps that show you dynamic information about the places around you. But, what if you combined that location aware capability with all of the opinion and status broadcasting all of your friends were doing across the web?

The user receives information about the places around them filtered through the lens of their social graph.

This is obviously a good fit for urban environments; but could work well in more rural areas, too. Wouldn't it be great to have this in your car's GPS as you drive cross-country? Discover the local favorite diner of a Twitter friend that you've never actually met in real life.

References/Inspiration:

London Tube Info App




Layar, worlds first mobile Augmented Reality browser




Foursquare to Twitter




Yellow Arrow Project

3 Comments:

Blogger Porter Mason said...

There's a game for the Nintendo DSi coming out that'll be using a similar concept:

http://tinycartridge.com/post/128747779/trailer-for-ghostwire-the-augmented-reality-ghost

July 8, 2009 12:17 PM  
Blogger Nicolas said...

socialight does this without the camera hookup and has a pretty good log of places socially tagged already. Also reminds me of Second Life info that pops up when you click or hover.

Also check out the kids game http://www.thehiddenpark.com/ which uses the iphone camera in a kinda similar way.

And why stop at places and shopping? Add facial recognition to pull up social profile info based on a facial scan. I'm not sure if that's scary or exciting.

July 8, 2009 1:23 PM  
Anonymous Garry Mendez III said...

Given the recent stats on consumers' trust of strangers' online opinions, I bet people would want the choice to see the opinions of strangers as well as those of their friends.

By the way LeNell's was the spot! R.I.P.

July 13, 2009 12:19 PM  

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