Thinking About You
Monday, June 29, 2009
YouTube, Facebook, Twitter, and other digital media tools, have claimed a new and powerful role in transforming shared awareness into shared experience.
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As of Monday morning, Michael Jackson is the king of iTunes, claiming 9 of the top 10 albums and 7 of the top 10 songs.
Rob Walker wrote a great post over the weekend about the significance of being salient. When your brand is on everyone's mind, it can have a powerful impact on your sales.
Michael Jackson and his untimely death is the latest example. The same thing happened with Tim Russert's books on Amazon following his sudden death. And before that, the video of Michael Richards' racist tirade during a stand-up performance lead to a huge spike in sales of Seinfeld DVDs.
We can't always know what's going to precipitate a spike in attention. But, what's interesting to me in the Michael Jackson example, is the newly powerful role that tools like YouTube, Facebook, and Twitter play.
At the height of the buzz, tweets mentioning Michael Jackson reached 22.61% of all Twitter messages.
If your experience was anything like mine, you were inundated with links to Michael Jackson videos on YouTube, embedded videos on blogs and Tumblr, blip.fm links on Twitter, and just mentions of his name over and over again.
The oversize newspaper headlines and lead stories on every news and entertainment program on TV certainly played a key role in raising awareness. Digital media, though, transformed that awareness into a world-wide shared experience, by sharing reactions, emotions, videos, music, and personal stories.
Click for full size image
As of Monday morning, Michael Jackson is the king of iTunes, claiming 9 of the top 10 albums and 7 of the top 10 songs.
Rob Walker wrote a great post over the weekend about the significance of being salient. When your brand is on everyone's mind, it can have a powerful impact on your sales.
Michael Jackson and his untimely death is the latest example. The same thing happened with Tim Russert's books on Amazon following his sudden death. And before that, the video of Michael Richards' racist tirade during a stand-up performance lead to a huge spike in sales of Seinfeld DVDs.
We can't always know what's going to precipitate a spike in attention. But, what's interesting to me in the Michael Jackson example, is the newly powerful role that tools like YouTube, Facebook, and Twitter play.
At the height of the buzz, tweets mentioning Michael Jackson reached 22.61% of all Twitter messages.
If your experience was anything like mine, you were inundated with links to Michael Jackson videos on YouTube, embedded videos on blogs and Tumblr, blip.fm links on Twitter, and just mentions of his name over and over again.
The oversize newspaper headlines and lead stories on every news and entertainment program on TV certainly played a key role in raising awareness. Digital media, though, transformed that awareness into a world-wide shared experience, by sharing reactions, emotions, videos, music, and personal stories.
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