Mike Arauz's Blog – The Archives

Rounding up my favorite links, photos, and videos from the past week on my Tumblr blog.

Have you seen the video about the controller-less next generation of the XBOX? (via Faris)




Awesome photos by Max Dworkin




Charlie Todd, creator of Improv Everywhere, pointed out that Best Buy accidentally (or maybe on purpose?) used a photo from his Best Buy prank as a photo of real Best Buy employees on their website.


I've been meaning to write this same post for years: Tomi T Ahonen, From Utilty to Futility: Demographics in Marketing

Our friend Peggy Ann Salz over at M Search Groove mentioned the diminshing utility of using demographics in marketing segmentation and targeting. I wanted to return to this topic, and argue loud and clear, that the evidence is overwhelming, that we (marketing professional) have experienced in the past few years a total shift where customer demographics have gone from utility to futility. Yes, futility. They are now counter-productive. You, reading this blog, need to start to remove all references to demographics in all of your company marketing.

And Bud Caddell was on fire this week, so he's bringing us two links:



and Keyboard Cat, Acrylic on Canvas