Mike Arauz is a strategist at Augmented Reality + Social Networks
Jake Bronstein
What if you combined existing face recognition software with access to Facebook and other social network sites on a mobile device?
This image is a concept I sketched up for a mobile app that would identify faces via the phone's camera. Then, using face-recognition software, the app would look for matches to that face in profile pics within the user's Facebook and Twitter networks. Once the app has found a match, it would display the most recent updates, identify mutual friends, and could even access the person's blog or website if it was linked to from Facebook or Twitter.
The technology for this already exists. Apple is already using facial recognition in iPhoto, and Google is using it in Picasa. As long as the mobile device can browse images on Facebook or Twitter, it's just a small leap to start matching real-world faces to online profiles.
I've been trying to think about how Augmented Reality technology can be useful. This seems like a good example. There were a couple other recent interesting examples including gaming and a real-world browser, that were pretty impressive.
I'm probably not the first person to think of this, so if you've seen something like it before, please link it up in the comments.
And if you know anyone who has the ability to make this, please tell them about it.
Monday, June 22, 2009
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6 Comments:
What have you done ?
Suggesting the 2 most hyped advertising tactics will end up in a bloodbath of bad marketing taste.
Seriously now, the concept was discussed on Pattie Maes TED talk:
http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html
There's also a product out there that has similar functionality with products and locations. Target a box of light bulbs and it comes up with competing prices nearby, details, examples of use, etc. Similar concept with locations- just think of the program as an overlaid Yelp!. It was actually a TechCrunch finalist a few years ago...
If you want to get this technology going, I'd talk to that team.
This will take my Facebook addition to a whole new level.
Genius
Look out for a Coke Zero Facebook app coming out soon from CP+B that will find use face recognition to find your matches across FB. Got a preview of it at their Digital Peep Show, mentioned it briefly here: http://tr.im/nRxK
hi mike
i'm not sure how keen i am on this technology development could spell stalking danger!
but i was reading about Layar http://layar.eu/ this morning which sounds pretty cool - along the same lines - your mobile phone behaving exactly like a cursor/ mouse for the real world.....
zdp
word!
Nokia's friend finder concept is a non face based version
http://research.nokia.com/research/projects/mara/index.html
FX
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