100 Words About Digital Branding
Monday, March 23, 2009100 Words About Digital Branding View more presentations from Mike Arauz.
Just a few thoughts that have emerged from my blogging over the past year. Love to hear any feedback or interpretations you may have.
- People’s lives don’t revolve around your brand, they revolve around life.
- Your competition on the internet is everything else on the internet.
- Design your brand to be taken apart and put back together in unimagined ways by your consumers.
- Pass-along is made of people.
- Exponential pass-along is a social phenomenon, not a magic trick.
- Invest in relationships.
- Being measurable isn’t the same as being worthwhile.
- If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are.
- If your brand is acceptable to everyone, then it won’t be exciting to anyone.
- Care about something more important than your product.
Comments welcome.
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