Mike Arauz's Blog – The Archives

The internet was in rare form last week. Three pieces of remarkable content spread like wild-fire across IM, inboxes, blogs, Twitter, and Facebook.

• An MP3 audio clip of Christian Bale loosing his temper and yelling at a lighting grip on the set of Terminator (language NSFW)
  
  
  (Click to play)


• David after the dentist.
  
  


• The audiotapes of Sully, the pilot of the US Airways flight that crash-landed in the Hudson River.

Within hours after finding these clips, the internet was fast at work breaking them apart and putting them back together in brilliant and hilarious new ways.

First there were the techno remixes:

(Language NSFW)





Then, the Christian Bale soundboard.

People started combining Christian with pre-existing internet memes. Christian Bale vs. Bill O'Reilly (language definitely NSFW):



Professionals got in on the action, too: 30 Rock's Tracy Jordan's parody and Stephen Colbert screaming at Steve Martin.

And then, as if that wasn't enough, we got Christian Bale vs. David After the Dentist (again, language NSFW):



What about Sully? Well, the internet hasn't left him out. Christian Bale vs. Sully The Pilot:


(Click to play.)

Just remember that these pieces of content spread because real live human beings thought that they were remarkable enough to tell someone else about. And all of these remixes happened because real live human beings were inspired to create them.

If a brand aspires to have this kind of effect, then they have to begin by creating content that's as funny, outrageous, or amazing as this. And then they have to make it as spreadable as possible (YouTube videos and MP3's are really good for that).