New Stats out on Adults on Social Network Sites
Thursday, January 15, 2009
PEW Internet and American Life Project released a new report yesterday on adult use of social network sites. Here are the stats, the percentage of online Americans who have a profile on a social network website, by age:
According to a Nov. 2008 report, 65% of teens, 12-17, have a social network profile. Which means there's a higher percentage of 18-24 year olds on these sites than teens.
In Feb. 2005, only 8% of adults had a profile, in 2006 it was up to 16%. Now 35% of all online adults have profiles.
In case anyone thought that this was just a fad...
What's really important here is not that people have Facebook or MySpace or LinkedIn profiles. What's important is that the behavior of collecting and
curating relationships in a searchable database, and the ability to access these relationships for increasingly real-time communication from anywhere at anytime is becoming normal. Wow.
- 18-24: 75%
- 25-34: 57%
- 35-44: 30%
- 45-54: 19%
- 55-64: 10%
- 65+: 7%
According to a Nov. 2008 report, 65% of teens, 12-17, have a social network profile. Which means there's a higher percentage of 18-24 year olds on these sites than teens.
In Feb. 2005, only 8% of adults had a profile, in 2006 it was up to 16%. Now 35% of all online adults have profiles.
In case anyone thought that this was just a fad...
What's really important here is not that people have Facebook or MySpace or LinkedIn profiles. What's important is that the behavior of collecting and
curating relationships in a searchable database, and the ability to access these relationships for increasingly real-time communication from anywhere at anytime is becoming normal. Wow.
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