Mike Arauz's Blog – The Archives

This past week was a little slow in the internet, so instead of posting the usual best of Tumblr, I'm sharing a collection of my favorite comments left on this blog.

Without readers, any blog might as well just be an offline notebook. Thanks so much for reading this blog, and sharing such thoughtful and thought provoking feedback.

Rick Liebling on Are You Wasting Your Relationships?:

The first three blog posts are easy. Tweeting for a few weeks - no sweat. But what are you doing 6 months, 2 years from now? That takes commitment. A commitment most brand managers aren't ready to make or don't understand the need for.

Bud Caddell on Pass-along Is Made of People! Peeeeeeeopllllle!:

What's interesting to think about is the concept of resources. What's being consumed in the rapid growth of content dissemination? Surely there's the element of social currency, or the sense that you've shared something that the recipient hasn't seen before, or in essence, you've beaten the clock to disseminate something before someone else. Each piece of content carries with it only so much potential social currency (maybe physics is a better analogy, like potential energy) and the act of spreading it is dispensing that energy through kinetic motion...

Amber Finlay on The "Napoleon Dynamite" Problem:

It was fascinating to see how the hype for Napoleon Dynamite grew over the next few months, from people quoting the movie to the magnets on my mom's fridge that she got at Hot Topic (don't ask). I think this hype machine did make a lot of people automatically dismiss the movie itself, which is a shame. ... I know this post isn't really about Napolean Dynamite, but it's funny, because the films that are apparently hard to predict ratings on are really represent classic themes and storylines, just wrapped in a different package. But I guess most people just see moon boots and chapstick, Tokyo karaoke in a pink wig, CGI fish and a yellow jumpsuit.

Gavin Heaton on What is Engagement?:

Off the top of my head, engagement is good and positive, but it is the tip of the iceberg. It transforms into participation when you are actually caught up in the two-way flow of conversation (eg when you comment or receive a comment). But affinity (to me) is where it transforms, yet again, into something deeper. Something personal. Where the link between the brand and the consumer (or the brand and my sense of self) intertwines.

Sean Howard on The Recombinant Election:

I've been pushing a number of projects towards a multi-platform-distribution approach for some time. Yet we're only skimming the surface of transmedia planning in such situations. Because we generally don't allow for Recombinant behavior. We want clean and easy UGC. Upload your stories, videos. And maybe we'll include them in our sexy, sculpted piece. But what about encouraging users to mash up our media "properties"? What about encouraging users to distort and change our work?