What If Hank Paulson Ran Your Digital Agency?
Tuesday, November 18, 2008
So, Treasury Secretary Hank Paulson and Fed Chair Ben Bernanke are going back up to Congress today to explain why they changed their mind and decided not to spend the bailout money on bad mortgages, and instead now plan to spend it on a direct infusion of cash into the banks. Can you imagine if it worked this way for digital agencies?
1. Decide how much money you want to get paid. - It doesn't matter why, just make sure it's a really really really big number (if your client doesn't look like you just slapped them in the face when you tell them your price, then you're probably not asking for enough).
2. Tell the client that the entire internet is going to go down if they don't agree to your fee. - This step is key, because the client needs to feel like they could never even begin to understand what you're going to do or why you need to do it.
3. Get paid. (This is the real genius of Paulson's method.) Make sure that the client gives you your money up front. This will give you the flexibility to do what you want without worrying about whether or not the client will be happy.
4. Do what you wanna do... or don't. Now that you've cashed your big fat check, you can pretty much just tinker around and try out different things that may or may not work, and then just vaguely explain it to the client later.
Hmmm...wait a second. This doesn't sound too far off from how a lot of digital agencies already operate.
1. Decide how much money you want to get paid. - It doesn't matter why, just make sure it's a really really really big number (if your client doesn't look like you just slapped them in the face when you tell them your price, then you're probably not asking for enough).
2. Tell the client that the entire internet is going to go down if they don't agree to your fee. - This step is key, because the client needs to feel like they could never even begin to understand what you're going to do or why you need to do it.
3. Get paid. (This is the real genius of Paulson's method.) Make sure that the client gives you your money up front. This will give you the flexibility to do what you want without worrying about whether or not the client will be happy.
4. Do what you wanna do... or don't. Now that you've cashed your big fat check, you can pretty much just tinker around and try out different things that may or may not work, and then just vaguely explain it to the client later.
Hmmm...wait a second. This doesn't sound too far off from how a lot of digital agencies already operate.
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