Mike Arauz Mike Arauz is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com
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Blog: Stream of Thoughts

Josef Müller-Brockmann, The Godfather of Swiss Graphic Design

Yesterday, I noticed a poster in the window of an American Apparel store, and it wasn't a picture of a hipster chick in some state of sexy dishabille. It was merely well designed Helvetica text, perfectly laid out on a simple grid. It reminded me how much I love the work of Josef Müller-Brockmann.

Josef Müller-Brockmann

Müller-Brockmann's work demonstrates that you don't need more than one good typeface to be a good designer. And sometimes nothing more than a few carefully drawn shapes and precise type-setting can convey all the information and emotion you would ever need.

Check out a great collection of his work here on Flickr and in this online gallery.

And watch his posters come to life in this beautiful video remix of his best work:

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