Who's making more money: Hulu or Youtube?
Wednesday, October 29, 2008
Just reading the latest news about Hulu on NewTeeVee.
I followed a link back to some Nielsen stats comparing the total number of videos streamed during the month of September across all of the major online video sites. Youtube is the winner by far with over 5.3 billion streams. Hulu is on the rise, coming in at a respectable 6th place with over 140 million streams.
But, both of these sites make their money by selling advertising on their videos. Hulu can sell ads on every single video they play. Youtube, however can only sell ads on their "partner" videos, which only account for roughly 4% of the total number of videos on their site. So who's making more money?
Well, guess what? 4% of 5.3 billion is 212 million, and that's over 1 1/2 x the 140 million monetized videos as Hulu is streaming right now.
The big missing variable here is what advertisers are paying for the ads on these two sites.
But, it's still interesting to appreciate how important Youtube's size is.
I followed a link back to some Nielsen stats comparing the total number of videos streamed during the month of September across all of the major online video sites. Youtube is the winner by far with over 5.3 billion streams. Hulu is on the rise, coming in at a respectable 6th place with over 140 million streams.
But, both of these sites make their money by selling advertising on their videos. Hulu can sell ads on every single video they play. Youtube, however can only sell ads on their "partner" videos, which only account for roughly 4% of the total number of videos on their site. So who's making more money?
Well, guess what? 4% of 5.3 billion is 212 million, and that's over 1 1/2 x the 140 million monetized videos as Hulu is streaming right now.
The big missing variable here is what advertisers are paying for the ads on these two sites.
But, it's still interesting to appreciate how important Youtube's size is.
2 Comments:
They're paying more on Hulu than YouTube. And keep in mind that many of Hulu's streams have space for multiple ads, a couple for 30 minute shows and I think 4 for hour long shows, plus the companion ads, logos, and a few other fairly innovative ad offerings...
Good point, Paul.
The other thing, though, is the limit to the potential total monetizable content. Youtube's potential is relatively limitless. Seems like there's a lot more opportunity for them to grow.
Post a Comment
<< Home