Target Women: Feeding Your F---ing Family
Monday, July 21, 2008
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The Problem with Duncan Watts' Research on the Theory of Influentials
Contrary to popular marketing theories about the power of so-called "Influentials," Watts' research seems to confirm that so-called Influentials are no more likely than any random individual to start a viral trend. His findings, however, warrant a big caveat.
The Neuron as a Model for New Media Communication
I've had a particular interest in how the functions of our neurological system provide an apt metaphor for how we share information in through the web. Here's an oversimplified explanation of how neurons are like people connected to the internet.
The role of Social Network Sites in the realization of a Functional Collective Conscious
How will it be possible to organize every bit of information in a way that will be personally relevant to each individual?
Other Essays...
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Mike Arauz is interested in Media, Marketing, Technology, Photography, Film, Food, and Politics. This site is a place for you to discover
the things that Mike thinks are interesting enough to pass on. Mike is a strategist, a futurologist, a digital anthropologist, at
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