Mike Arauz is a strategist at Look at what the monkey is doing...
Faris Yakob:
Look at what the monkey is doing - not what kind of phone he has.
When I checked out Faris's Transmedia Presentation this nugget stuck out. I've been staring at this post-it note all week.
How often do we make the mistake of describing or identifying communities of people based on their gadgets, favorite websites, or services, rather than what they actually do? We should study the dialect - not the blogging platform. We should watch the friending habits - not the friending tools. We should look at whats in the stream - not the feed faucet.
Friday, July 11, 2008
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