Mike Arauz is a strategist at New Online Video Stats Indicate that 2008 will be a Breakout Year
The fantastic PEW Internet and American Life Project has a new report out about online video trends. Some key highlights:
Meanwhile, according to this report from December, 57% of online teens are visiting these same sites regularly.
While none of this is especially shocking to me, it's further evidence for the assertions that 2008 will be a watershed year for online video consumption. 50% market penetration is generally considered the turning point for every major new technology, from the phone to radio to tv; and now it's hitting online video.
- 48% of adult internet users have been to video-sharing sites such as YouTube, up from 33% at the end of the previous year.
- Daily traffic to these sites has doubled since the end of 2006.
- 30% of young adults (18-29) watch video on sites like YouTube on a typical day.
- 20% of adult men also visit video sites on a typical day.
Meanwhile, according to this report from December, 57% of online teens are visiting these same sites regularly.
While none of this is especially shocking to me, it's further evidence for the assertions that 2008 will be a watershed year for online video consumption. 50% market penetration is generally considered the turning point for every major new technology, from the phone to radio to tv; and now it's hitting online video.
Wednesday, January 9, 2008
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